Privacy Policy

Last Updated: September 4, 2026

Welcome to the Silk Essence website. The Silk Essence website is owned and operated by GREENLEAF COSMECEUTICS (“Greenleaf Cosmeceutics,” “we,” “us,” or “our”).

Silk Essence is a beauty and personal-care brand offering haircare, skincare, professional haircare and hair-colour products through our website at www.thesilkessence.com (the “Site”).

Chromasilk Professional is a professional hair-colour and haircare product range offered by and forming part of the Silk Essence brand and business. For the purposes of this Privacy Policy, references to “Silk Essence” include, where applicable, Chromasilk Professional, its products, services, campaigns, promotions and related activities operated or offered by Greenleaf Cosmeceutics.

This Privacy Policy explains what personal information we collect through the Site and our related interactions, how we collect, use, store and share that information, and the choices and rights available to you.

By accessing or using the Site, purchasing our Products, submitting an enquiry, signing up for communications, participating in promotions, or otherwise providing us with personal information, you acknowledge the practices described in this Privacy Policy.

If you do not agree with this Privacy Policy, please do not access or use the Site or provide personal information through it.

If you have any questions regarding this Privacy Policy, please contact us at info@thesilkessence.com.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

• The Silk Essence website;
• Product purchases and orders;
• Customer enquiries and customer support interactions;
• Silk Essence and Chromasilk Professional product enquiries;
• Professional hair-colour and salon-related enquiries;
• Contact forms and other forms available on the Site;
• Promotional campaigns, contests, surveys and giveaways;
• Marketing and advertising activities conducted by Silk Essence;
• Cookies, pixels and similar technologies used on the Site; and
• Other online interactions that link to or reference this Privacy Policy.

For clarity, Chromasilk Professional is part of the Silk Essence business and is covered by this Privacy Policy. Where you interact with Chromasilk Professional products, campaigns or content through the Site or through services operated by Greenleaf Cosmeceutics, this Privacy Policy applies.

2. Information We Collect

We may collect information that you voluntarily provide to us as well as certain information that is automatically collected when you use the Site.

Information You Provide to Us

Depending on how you interact with us, we may collect information such as:

• Name;
• Email address;
• Telephone or mobile number;
• Billing and shipping address;
• Delivery information;
• Information required to process an order;
• Product preferences and interests;
• Information provided when you contact customer support;
• Information submitted through contact or enquiry forms;
• Information submitted in connection with Chromasilk Professional or salon/professional product enquiries;
• Information provided when participating in contests, surveys, promotions or giveaways; and
• Any other information you voluntarily choose to provide to us.

Please do not submit sensitive personal information through the Site unless specifically requested and necessary for the purpose for which it is being collected.

Information Automatically Collected

When you visit, use or interact with the Site, certain information may be automatically collected.

This may include:

• Internet Protocol (“IP”) address;
• Browser type and version;
• Device type and operating system;
• Date and time of your visit;
• Pages viewed;
• Website navigation and interaction information;
• Referring website or source;
• Approximate geographic information;
• Information about how you interact with advertisements or marketing communications; and
• Other technical and usage information generated through your interaction with the Site.

3. Cookies, Pixels and Similar Technologies

The Site may use cookies, pixels, tags, web beacons, analytics technologies and similar technologies to operate, secure and improve the Site and to understand how visitors interact with our services.

These technologies may be used for purposes including:

• Remembering website preferences;
• Maintaining website functionality;
• Understanding website traffic and usage;
• Measuring the effectiveness of marketing campaigns;
• Improving website performance and user experience;
• Understanding which products, pages or content visitors are interested in;
• Measuring advertising performance; and
• Delivering or helping us measure relevant advertising and marketing communications.

We may work with authorized third-party service providers, analytics providers and advertising partners that use cookies, pixels or similar technologies on our behalf.

These technologies may collect information about your browser, device, website activity and interactions with our advertisements. Depending on the technology and applicable law, you may be able to manage or disable certain cookies through your browser or available cookie settings.

Please note that disabling certain cookies may affect the functionality of the Site.

4. How We Use Your Information

We may use personal information collected through the Site for legitimate business and operational purposes, including:

Processing Orders

We use information necessary to:

• Process and fulfill your orders;
• Process payments;
• Arrange product delivery;
• Track orders;
• Provide customer support; and
• Communicate with you regarding your orders or transactions.

Customer Service and Enquiries

We may use your information to:

• Respond to enquiries;
• Respond to comments, feedback or questions;
• Provide customer support;
• Communicate regarding Silk Essence products;
• Communicate regarding Chromasilk Professional products and professional hair-colour enquiries; and
• Resolve complaints or service issues.

Website and Business Improvement

We may use information to:

• Operate and maintain the Site;
• Analyze website usage;
• Identify technical problems;
• Improve website functionality;
• Improve our products, services and customer experience;
• Understand customer interests and preferences; and
• Develop new products, services and features.

Marketing and Advertising

Where permitted by applicable law, we may use information to:

• Send information about Silk Essence products and services;
• Send information about Chromasilk Professional products and professional offerings;
• Inform you about promotions, offers and new products;
• Measure the effectiveness of our marketing campaigns;
• Analyze website and campaign performance;
• Improve our advertising and marketing activities; and
• Provide more relevant advertising and promotional communications.

Where required by applicable law, we will obtain appropriate consent or provide applicable choices before using personal information for marketing purposes.

Security and Fraud Prevention

We may use information to:

• Detect and prevent fraud;
• Prevent misuse of the Site;
• Protect our customers and business;
• Maintain the security of our systems and networks; and
• Investigate suspicious or unauthorized activities.

Legal and Regulatory Requirements

We may process information where necessary to comply with applicable laws, regulations, legal proceedings, governmental requests or other lawful requirements.

5. Marketing Communications

We may contact you regarding products, services, offers, promotions and other information that may be relevant to you, including products offered under Silk Essence and Chromasilk Professional.

You may opt out of promotional email communications by using the unsubscribe mechanism provided in the relevant communication or by contacting us at: info@thesilkessence.com

If you opt out of marketing communications, we may still send you non-promotional communications necessary to fulfill an order, provide a service, respond to your request, or otherwise communicate with you regarding an existing transaction or relationship.

6. Targeted Advertising and Advertising Technologies

We may use advertising and analytics technologies to understand how visitors interact with our Site and advertisements and to measure the effectiveness of our advertising campaigns.

We may work with third-party advertising and technology providers to:

• Display advertisements;
• Measure advertising performance;
• Understand campaign effectiveness;
• Measure website visits resulting from advertisements;
• Create aggregated or otherwise permitted audience insights; and
• Help us reach people who may be interested in our products and services.

Third-party advertising providers may use cookies, pixels or similar technologies to collect information about interactions with websites and advertisements.

We do not sell your personal information to advertisers for their independent use.

However, information may be shared with authorized service providers and advertising technology providers where necessary to provide advertising, analytics, measurement or other services to us, subject to applicable law and contractual requirements.

7. Sharing and Disclosure of Information

We may share personal information with third parties where reasonably necessary for the purposes described in this Privacy Policy.

Vendors and Service Providers

We may share information with service providers that help us operate our business, including providers of:

• Website hosting;
• Cloud and information technology services;
• Payment processing;
• Order fulfillment and delivery;
• E-commerce services;
• Customer support;
• Email and communication services;
• Website analytics;
• Marketing services;
• Digital advertising and advertising measurement services; and
• Security and fraud-prevention services.

These service providers may access, process or store personal information only as reasonably necessary to provide services to us and subject to applicable contractual and legal requirements.

Business Transfers

If Greenleaf Cosmeceutics or any part of its business is involved in a merger, acquisition, restructuring, financing, sale of assets, bankruptcy, reorganization or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

Legal Requirements

We may disclose personal information where required or permitted by law, including where reasonably necessary to:

• Comply with legal obligations;
• Respond to lawful governmental or law-enforcement requests;
• Protect our rights or property;
• Prevent fraud or misuse;
• Protect the safety of users or other individuals; or
• Defend against legal claims.

8. Third-Party Websites and Services

The Site may contain links to third-party websites, social media platforms, payment services or other third-party services.

If you choose to access or use those third-party services, your interaction with them may be governed by their own privacy policies and terms.

Silk Essence and Greenleaf Cosmeceutics are not responsible for the privacy practices of third-party websites or services that we do not operate or control.

We encourage you to review the privacy policy and terms of any third-party website or service before providing personal information.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, to provide our products and services, to maintain business records, to resolve disputes, to enforce agreements, to prevent fraud, or as otherwise required or permitted by applicable law.

The appropriate retention period may depend on:

• The nature and amount of information;
• The purpose for which it was collected;
• The sensitivity of the information;
• Potential risks associated with unauthorized use or disclosure;
• Our legitimate business requirements; and
• Applicable legal, tax, accounting and regulatory requirements.

Where appropriate, we may anonymize or aggregate information so that it can no longer reasonably be associated with an individual.

10. Your Choices and Rights

Subject to applicable law, you may have rights regarding the personal information we hold about you, including the right to:

• Request access to personal information;
• Request correction or updating of inaccurate information;
• Request deletion of personal information where legally permitted;
• Withdraw consent where processing is based on consent;
• Opt out of certain marketing communications; and
• Raise questions or concerns regarding our processing of your information.

To make a request, please contact:

info@thesilkessence.com

We may need to verify your identity before processing certain requests.

We will respond to valid requests within the period required by applicable law.

11. Data Security

We take reasonable measures to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

Depending on the nature of the information and the circumstances, our security measures may include:

• Restricted access controls;
• Password protection;
• Encryption;
• Secure authentication;
• Confidentiality obligations;
• Employee and service-provider security practices;
• Network security measures;
• Malware and security monitoring; and
• Other technical, physical and organizational safeguards.

We use appropriate security measures when processing payment and other sensitive transaction information.

However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure. Accordingly, while we take reasonable measures to protect personal information, we cannot guarantee absolute security.

If you believe that your account or information has been accessed without authorization, please contact us as soon as reasonably possible.

12. Children’s Privacy

Our Site and Products are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 through the Site.

If you believe that a child under 13 has provided personal information to us, please contact us at info@thesilkessence.com so that we can take appropriate steps to delete the information where required by applicable law.

13. International Users

Silk Essence and Greenleaf Cosmeceutics may use service providers and technology infrastructure located in different countries.

As a result, personal information may be processed or stored outside the country in which you reside.

Where required by applicable law, we will take appropriate measures regarding the transfer and protection of personal information.

If you require additional information regarding international processing of your personal information, please contact us at info@thesilkessence.com.

14. Updates to This Privacy Policy

Our business, products, services and website may change from time to time.

We may therefore update this Privacy Policy when necessary.

When we make changes, we will post the revised Privacy Policy on this page and update the “Last Updated” date at the top of the policy.

Your continued use of the Site after an updated Privacy Policy has been posted means that you acknowledge the updated policy, subject to any rights or consent requirements applicable under law.

15. Contact Us

If you have questions, concerns, requests or complaints regarding this Privacy Policy or our privacy practices, please contact us:

GREENLEAF COSMECEUTICS Brand: Silk Essence Professional Hair Colour Range: Chromasilk Professional

Email: info@thesilkessence.com Website: www.thesilkessence.com

For privacy-related requests, please include sufficient information for us to understand and respond to your request.

Silk Essence and Chromasilk Professional are operated under Greenleaf Cosmeceutics.